BuddyCare is a care coordination and patient engagement platform which automates and monitors patients’ preparation for surgery as well as recovery procedures. As a result, the solution improves patient experience and enables nurses and doctors to focus on the patients in need of attention. The platform is co-developed together with children’s needs and addresses especially the unique challenges of paediatrics. CEO Jussi Määttä explains more about the background to the company.
SD – Hi, could you please introduce yourself?
I’m Jussi Määttä, CEO and Founder of Buddy Healthcare-
SD – Where are you based?
We are based in Helsinki, Finland but I’m travelling regularly to the overseas and Europe as well.
SD – What is your background?
I have master’s degree in engineering in information networks. I started my professional career in a mobile health company already back in 2005. After that, I have solved challenges together with customers in healthcare, communications and digitalization in corporations like Nokia and Tieto, as well as in fintech and healthtech start-ups.
SD – Tell us how you came up with the idea for Buddy Healthcare?
Previously I was a business developer in another health IT company and had a roadtrip in the U.S. Somehow I ended up in a discussion with people of a local children’s hospital that started telling about their very specific challenges around outpatient surgeries to which they hadn’t find a solution from the market. After I came back to Finland I discussed with Finnish hospitals and learnt them having similar challenges. Accidentally all the hospitals that gave me the strongest interest were children’s hospitals and they were also interested in co-developing the product Thus, I decided to start building my own business.
CEO Jussi Määttä
SD – How does Buddy Healthcare work?
BuddyCare consists of two components:
1) BuddyCare App for patients automates communications and monitoring through the entire surgery process from preparation to recovery. The app takes care of patients by providing, for example, appointment reminders, pre-operative and post-operative instructions, navigation, medication reminders, video check-ups, pain diary and feedback loop to navigate throughout a surgery process. That reduces stress and anxiety and builds rapport improving care results.
2) BuddyCare Web for nurses and doctors provides real-time visibility on patient preparation and recovery statuses assisting hospitals to focus on those patients needing most special attention in order to carry out successful surgery and ensure safe recovery procedures.
This enables hospitals to:
- Reduce number of no-shows, cancellations and readmissions
- Reduce amount of pre and post surgery administrative work and number of phone calls
- Improve clinical data improves patient safety and shortens delays
- Improve patient experience
SD – How does Buddy Healthcare differ from other companies in this space?
We are specialized to automate pre and post surgery care pathways. We have paid a lot of attention especially to pre surgery care ensuring patients will be ready for the operation at the right time and at the right place. At the moment we think our future also stays around surgeries developing analytics and algorithms to improve predictive care and care outcomes.
SD – What are your short to long term goals?
Our short term goals are to publish the first office clinical studies and prove our and our customers’ business case in a few different markets. In a long term, we will be leading surgery care coordination and patient engagement company improving the quality and reducing the cost of surgical care.
SD – What do you see as your biggest challenges for Buddy healthcare?
Shortly, time and money. Traditionally, healthcare industry and customers are really slow in renewing their processes and adopting new technologies. Hospitals can easily take 6-12 months time-outs and that feels as a short period for them. For a start-up ,12 months is an eternity. We have to be able to engage enough customers to get traction but we also have to remember that resources are limited and we have to be really picky to where we put our efforts.
SD – What do you see the digital health landscape being in 2020?
The constant cost pressure pushes hospitals to innovate not only new services but also new business models. I see also European hospitals starting following US providers and starting adopting personalized mobile health solutions more and more. That will, of course, bring more and more new players in the market. Currently the number of digital health companies in Europe is only a fraction compared to the US. Some patients complain that in the digital era there’s nothing personal in the healthcare but I claim the healthcare will be more personalized than ever.
SD – How do people find our more information?
Our website www.buddyhealthcare.com and remember to follow us on Twitter @BuddyHealthcare.
SD – thanks for your time
Your welcome, my pleasure.